01
Get found in AI
When a shopper asks an AI what to buy, your brand comes up or it doesn't. I help you make sure that it does.
for founder-led DTC brands
get your brand recommended by ai
I get DTC brands into AI answers and take repetitive work off your desk.
getting found got harder
You have poured thousands into Meta and Google every month, but your ROAS is stagnant or in decline. Meanwhile your shoppers ask ChatGPT, Claude, Gemini and Perplexity what to buy and your brand isn't mentioned. This is different to SEO, where you'd still appear further down the results page - with AI searches, the shopper never learns about you at all.
work with me
four ways to work together
Start with whichever currently fits; custom packages also available.
02
Advisory sessions
For founders building tech themselves and need an experienced (human!) thinking partner to ideate and plan with. We'll go through your goals, timelines, what to build and when to build it.
03
Vendor management
Your tools charge you more as you grow. I help you optimize costs, cut what you're not using and handle vendors on your behalf.
04
Automations
You and your team do tasks by hand every week. I can get AI to do them for you to free up your time.
If you are not sure which one fits, book a call and we will work it out together.
about
For fourteen years I worked inside revenue teams at software companies, most recently Databricks, before that Netlify and Zendesk. I worked out what makes people buy, then built the systems that made it happen again. I saw it play out across hundreds of businesses. Patterns you cannot spot from inside one brand become obvious once you have seen that many.
Then I spent six months at Chord Commerce, a platform built only for direct-to-consumer brands. That is where I saw how these businesses really run behind the scenes: the manual work that never ends and the growth that quietly stalls. Now I build the AI systems that deal with both. I build them myself. You deal with me the whole way through, so nothing gets lost in a handover.