Fourteen years in software – now working for you

Most revenue motions break in similar places: follow-up that doesn't happen, pipeline data that lags reality, deals that die from neglect because the system around them was never built. On the DTC side the same breaks look like email flows that never fire, carts abandoned without a nudge and repeat purchases left to chance. The fixes are usually small, sequenced, grounded in how the team already works.

Fourteen years inside enterprise SaaS taught me where those leaks sit and which ones cost the most. The first weeks of any evaluation usually surface the same patterns: a CRM running behind the actual state of the business, follow-up motion that depends on someone's memory, proposal generation that takes longer than the deal cycle can absorb.

The work is finding the three highest-leverage fixes, building the systems that close them and handing the team something they can run without me. Each engagement is scoped to pay for itself in recovered capacity.