Frequently asked questions
what founders ask before they hire jackson and branson
how jackson and branson works
1. What actually happens when I hire jackson and branson?
Every engagement runs through 4 stages. Find is where I locate the demand you already have. Build is where I turn that into a list of named people with phone numbers, plus the system underneath it. Run is where I make the calls myself. Hand over is where you keep all of it. On my last engagement 143 companies became 150 named decision makers with 126 phone numbers and I started calling on day 3.
2. Will you do the selling yourself or tell me how to do it?
I do it myself. I build the list, make the calls, send the emails, take the meetings and send you a written pipeline update every week. I spent 14 years selling enterprise software, most recently at Databricks, where nobody sent me leads and nobody found prospects for me.
3. What happens when a jackson and branson engagement ends?
You keep what I build. The list, the customer database, the sequences, the call queue and the talk track sit in your own accounts, written down as I go. On my last engagement I built the owner a sales tool designed to run without me. My test is whether the person who takes it over can run it on day 1 without calling me.
what you can hire jackson and branson for
4. What does a fractional sales lead actually do week to week?
A fractional sales lead is a salesperson you hire part time instead of full time. Each week I add named people to the list, make the calls, send the emails, take the meetings and send you 1 written pipeline update. You get the selling and the sales management from the same person.
5. What is revenue operations, in plain English?
Revenue operations is the tools and records behind selling. That means the customer database, the email sequences, the call queue and the reports. I set those up, connect them and add the AI automations that take repeating work off your desk, such as writing up calls and building lists. Then you can see your own pipeline without asking anybody.
6. Can jackson and branson get my company named when a buyer asks ChatGPT or Claude who to hire?
When somebody asks ChatGPT, Claude, Gemini or Perplexity who to hire, the assistant names a few companies and yours is either there or it is not. I work on the public records and pages those systems read. I measure where you stand before and after. Nobody can guarantee a placement, because these assistants change without notice.
7. What is an advisory session and who is it for?
An advisory session is a paid conversation rather than a build. It is for founders building the thing themselves who want an experienced person to think it through with them, whether that is the plan for reaching buyers, the pricing or the first sales hire. It is the only service with nothing to hand over at the end.
before you book
8. What does working with jackson and branson cost?
Every engagement is priced on the work rather than off a rate card. A build with a defined end is a fixed price, agreed in writing before anything starts. Ongoing work is a monthly fee. Nothing is hourly and nothing is open ended. Book a call and I will scope it with you on the call.
9. When should I hire a full time salesperson instead of hiring you?
When your way of selling is proven rather than still being worked out. Pete Kazanjy, who wrote Founding Sales, puts it as hire to execute the motion rather than to discover it. Discovering it takes running 30 to 50 real prospects all the way through and writing down what happened. That is the part I do. If you already have it, you need a rep rather than me.
10. What does jackson and branson need from me to get started?
I need 4 things from you. The first is a kickoff conversation about what you sell and who has already bought. The second is access to your customer records, your email and your call recordings. The third is about an hour a week of your time. The fourth is permission to set up tools without waiting on a committee.